Microsoft to Overthrow Google by Luring Users to its Search Engine since it is planning to integrate ChatGPT into Bing search engine. Though it is still in its infancy, ChatGPT has led several users to assert that if Google does not take action against OpenAI’s AI chatbot, it would surely mean the end for Google and its dominance of search engines. There have been numerous allegations claiming the Google search team is in a state of “code red” panic over the technology. Microsoft, on the other hand, sees this as the ideal chance to put an end to Google’s dominance of the search engine business.
According to persons with knowledge of the situation, Microsoft is preparing to roll out a version of its Bing search engine that employs the same artificial intelligence as ChatGPT to respond to specific search requests. According to a story by The Information, when Microsoft made a sizeable investment in OpenAI, the developers of ChatGPT had made a conditional agreement that, once the system is complete, Microsoft will be allowed to incorporate some of ChatGPT’s features into Bing.
Microsoft vs Google:
According to a source familiar with the preparations, Microsoft Corp. is getting ready to integrate OpenAI’s ChatGPT chatbot into its Bing search engine to entice consumers away from rival Google. According to the individual, who asked to remain anonymous because the conversational and contextual responses to users’ queries will win over search users by providing better-quality answers besides links. The person was speaking about private product roadmaps that are still under development.
The Redmond, Washington-based corporation may provide the additional function over the coming months, but the speed of its inclusion in the search engine and the accuracy of the chatbot are still being considered, the source added. The individual said that the initial release might be a restricted test for a small number of users.
The software developer has been testing ChatGPT for several months, the source added, even though its Bing service is much less popular than Alphabet Inc.’s leading Google search engine. Employees at Google questioned CEO Sundar Pichai and head of AI research Jeff Dean about the chatbot’s potential threat to the company last month. According to the two executives, as reported by CNBC, google has been working on a similar technology in its LaMDA, or Language Model for Dialogue Applications system, but suffers reputational risk from any blunders or inaccuracies.
ChatGPT and LaMDA:
The effectiveness of AI chatbots depends significantly on the ability of their interactions and responses. Tech behemoths like Google, Microsoft, OpenAI, and other market leaders have developed several frameworks to facilitate the creation of high-quality, secure, and reasonable conversational AI chatbots. The frameworks ChatGPT and LaMDA are two of the most often used.
Even though ChatGPT output has been the subject of numerous user-reported errors, one of the more intriguing features of OpenAI’s model is that the GPT-3.5 design employs a reinforcement learning model (RLHF), a reward-based mechanism based on user feedback, making it continually improve. LaMDA, in contrast, does not employ RLHF.
Conclusion: The ChatGPT has now gained notoriety due to its ability to recite everything from cocktail recipes to convincing academic essays. While some analysts and professionals have stated the AI service’s capacity to summarise publicly available data can make it a viable alternative to Google search and a list of search-generated links, the service occasionally confidently and authoritatively gives inaccurate information.
Google will hit back
Google has already established itself as the leader in AI and ML with a team of experts and a wide range of application areas, such as natural language processing, computer vision, and speech recognition. The giant had been working on many LLM projects before ChatGPT was launched. Further, the launch of ChatGPT has prompted the tech giant to press the panic button and re-assess conversational AI’s use in its search function.
A ChatGPT-augmented Bing could mean Google integrates its search engine with a similar conversational chatbot AI – LaMDA, for instance. Google already has the market share, and a ChatGPT-like chatbot integration could really blow it out of proportion. However, Google has so far refrained from making its technology public due to ‘reputational risk’.
“It’s unclear how Google would monetise such a technology, which could be a key factor in its decision to pursue a similar project,” Garg concluded.